As someone who’s been on board with Twitter since 2009, I have to admit that I’m very concerned with recent developments. I admire and respect Elon Musk for his companies’ achievements, especially in space and electric movement industries, but the man himself, holy cow, what a drag.
On The Verge, Nilay Patel’s brutal piece on the recent Twitter acquisition is chock-full of brilliant insights on what it takes to run a modern commercial social service.
You fucked up real good, kiddo. Twitter is a disaster clown car company that is successful despite itself, and there is no possible way to grow users and revenue without making a series of enormous compromises that will ultimately destroy your reputation and possibly cause grievous damage to your other companies.
I say this with utter confidence because the problems with Twitter are not engineering problems. They are political problems. Twitter, the company, makes very little interesting technology; the tech stack is not the valuable asset. The asset is the user base: hopelessly addicted politicians, reporters, celebrities, and other people who should know better but keep posting anyway. You! You, Elon Musk, are addicted to Twitter. You’re the asset. You just bought yourself for $44 billion dollars.