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We’ve seen other articles pointing the finger at unnecessarily bloated websites. Terence Eden’s On the unreasonable effectiveness of simple HTML deserves mention, I think, for two reasons. First, the delivery is incredibly effective. Second, it is effective because of the storytelling. By enveloping the message into an original short, touching story, he achieves two goals. First, he captures the reader’s attention; second, he makes the experience memorable. Please, go and read it; I’ll wait here. ...

Bless the Internet Archive and its Wayback Machine. With it, we can go back in time and read The short, tormented life of computer genius Phil Katz, an unusually detailed and accurate article published in the April 14, 2000 issue of the Milwaukee Journal Sentinel. When he was found dead April 14, Phil Katz was slumped against a nightstand in a south side hotel, cradling an empty bottle of peppermint schnapps. The genius who built a multimillion-dollar software company known worldwide for its pioneering “zip” files had died of acute pancreatic bleeding caused by chronic alcoholism. He was alone, estranged long ago from his family and a virtual stranger to employees of his own company, PKWare Inc. He was 37. ...