How software became a lifestyle brand
Omer has an intriguing essay up on his blog: choosing software used to be straightforward. does the app do what you need, or not? but now, opening notion or obsidian feels less like launching software and more like putting on your favorite jacket. it says something about you. aligns you with a tribe, becomes part of your identity. software isn’t just functional anymore. it’s quietly turned into a lifestyle brand, a digital prosthetic we use to signal who we are, or who we wish we were. ...