Barnes & Noble's surprising turnaround

According to the always-interesting Ted Gioia, the recent turnaround of Barnes & Noble is to be attributed to the company’s new CEO and his love of books. Quite astonishingly James Daunt, who took the helm of B&N in late 2019, refused to take promotional money from publishers: Daunt refused to play this game. He wanted to put the best books in the window. He wanted to display the most exciting books by the front door....

January 25, 2023