The unreasonable effectiveness of simple HTML
We’ve seen other articles pointing the finger at unnecessarily bloated websites. Terence Eden’s On the unreasonable effectiveness of simple HTML deserves mention, I think, for two reasons. First, the delivery is incredibly effective. Second, it is effective because of the storytelling. By enveloping the message into an original short, touching story, he achieves two goals. First, he captures the reader’s attention; second, he makes the experience memorable. Please, go and read it; I’ll wait here....