Book Review: The Voice of the Sirens. The Greeks and the art of persuasion
According to a famous and fortunate Homeric expression, words are winged, not so much like birds but rather like arrows, which cut the air quickly to go straight to the target and break through the listener’s heart. The Greeks have always known that the word is used to convince and show truth and correctness. But they also know that it has a magical force in it: it can turn into a spell, capable of dominating and dragging the listener’s soul; to bewitch like music and to heal like medicine; but, above all, to deceive and mislead....