After yesterday’s, another article on the modern era of blogging surfaced on my RSS feed. In A Golden Era of Blogging, Jim Nielsen boldly proposes that we live in, you guessed it, a new golden era of blogging.

He argues that the advent of the ads market tainted the original blogging scene in the mid-2000s, and something similar is now happening in the YouTube scene. Today’s independent blogger is not in it for the money (there’s none to be had) but for passion and an (unconscious?) belief in indie web ideals, and these are precisely the forces that drove the first wave of bloggers in the 2000s.

We modern bloggers, however, inhabit a tiny self-indulging bubble that is not comparable with the original scene. But you know what, I feel comfortable in it.